M E D I A i n T O R O N T O: Online Ad Company mDialog ...

?We are thrilled to have someone with Jeff?s experience and knowledge lead the charge from our new office in San Francisco,? said Greg Philpott, founder & CEO of mDialog. ?Television broadcasters and operators need an experienced partner like mDialog to help them monetize their live, linear and on demand content on streaming video devices. Jeff will play an instrumental role in helping a diverse ecosystem of operators, programmers, and infrastructure partners understand the power and scalability of mDialog?s solution.?
Clark comes to mDialog from CBS Interactive where he served as Vice President and General Manager of the Entertainment division. At CBS Interactive he was primarily responsible for the network's flagship property, CBS.com, and the distribution and management of all online ad supported video. Prior to CBS, Clark had senior management experience with Yahoo! and successful start-ups including Dotspotter and Videosurf.
"People are consuming more video across more devices than ever" said Clark. "mDialog has the most experience helping content owners run dynamic in-stream video ads with real time audience analytics across such a broad array of devices. I?m excited to work with this team as we expand our presence in the Over the Top (OTT) advertising market and open our US Headquarters.?
The mDialog Smart Stream Video Platform enables media, cable and technology companies to use their existing ad ops workflow to monetize content with a TV quality ad experience on live, linear and On Demand video (both short and long form) on Internet connected devices. It supports the widest range of connected devices in the market including iPad, iPhone, Apple TV, Android smartphones and tablets, Roku, Xbox, Sony PlayStation, and Smart TVs.
The company also recently annouced that its Smart Stream Video Platform is fully integrated with AuthenTec?s content protection services, allowing broadcasters and service providers to monetize video through in-stream advertising across a broad array of connected devices, without comprising security.
For more Mediacaster Magazine coverage related to this topic, please see:

Portable Media Audience Gets TV-like Commercial Breaks from Global iPad and mDialog
http://www.mediacastermagazine.com/news/portable-media-audience-gets-tv-like-commercial-breaks-from-global-ipad-and-mdialog/1000399967/
Dynamic Ads and Live Video Streaming Solutions from mDialog for iPad and iPhone
http://www.mediacastermagazine.com/news/dynamic-ads-and-live-video-streaming-solutions-from-mdialog-for-ipad-and-iphone/1000366694/

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Cost not the driver of outsource rise | The Sauce | Bringing you the ...

By Shaun Drummond

Most Australian companies don?t want to send business functions offshore, but many intend to outsource a lot more roles in the next two years and the primary aim isn?t to reduce costs, according to a recent survey.

The survey produced by The Sauce and endorsed by the Australian Business Process Outsourcing Association and two large outsource providers, IBM and Fuji-Xerox Australia , found 83 per cent of companies didn?t intend to send work offshore.

However, increases in outsourcing were expected across a range of areas including finance and accounting, HR, marketing, reporting and analytics and print and document management.

The smallest growth was in finance and accounting, with 13 per cent of organisations outsourcing now compared with 17 per cent within one to two years.

The biggest growth was in marketing, jumping to 24 per cent from 9 per cent, supply chain management going to 16 per cent from 6 per cent and reporting and analytics rising to 18 per cent from 6 per cent.

Seventy-one per cent said the main reason for outsourcing was global expansion, followed by ?scalability? and ?going green?, with 83 per cent of companies in manufacturing seeing it as a way to reduce their environmental impact. Reducing cost was one of the least cited to outsource at 21 per cent.

At a forum in Sydney on last week, participants from the ABPOA, KPMG, IBM and Fuji-Xerox said the increases were off a low base, turning around a slow uptake of outsourcing in Australia.

?One of the reasons Australia has been fairly slow moving is that most Australian companies sit in he middle of the bell curve, they are fairly comfortable,? said Peter Monk, the director of global process services at IBM Australia & NZ.

?I think we have seen a few companies who are laggards who have been forced to do something because business as usual won?t work.?

KPMG?s head of shared services and outsourcing, Michael Smart, said Australia was a long way behind the rest of the world in its uptake of BPO.

Part of the reason is that it is ?inherently more difficult than IT because a business process has a lot more tentacles in an organisation ? even finance and accounting, even though there are many providers that can deliver that more effectively and cheaply through global delivery models?.

Martin Conboy, president of the ABPOA, said there were four stages of outsourcing: 1.0, 2.0, 3.0 and 4.0.

The first stage is ?lift and shift? of transactional functions which has been done over the past decade.

The next stage is ?process re-engineering?, 3.0 is moving expenses from a capital expenditure model to an operational expenditure model, and cloud computing is part of that shift. 4.0 involves the outsourcing of data and analysis.

?From this research we have found [Australia] has just passed BPO 2.0, we are not quite at BPO 3.0,? he said.

Current and future trends in Business Process Outsourcing

Source: The Australian BPO Report 2012

The Australian Financial Review
Get your copy of the report HERE

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Web Design Techniques For The Knowledgeable Programmer ...

For brand new company owners looking to work a business online, one of the greatest expenditures incurred is getting someone to develop a web site. If you?re a newcomer towards the internet business entire world, it can save you lots of money by creating your own personal site. Nonetheless, you need to never chop corners. Use these tips below and you could start designing internet sites much like the professionals. For the best ideas in web design try searching online for http://www.websitedesignglasgow.co.uk or click here.

Know your issue. If you plan on utilizing your internet site for a website or very similar endeavor, you have to be sure to do in depth research on the subject before you decide to blog post. Providing your customers unclear or bogus details will only lead you to get rid of followers. Knowing your issue is essential to a excellent blog site.

Imagine mobile phone end users when constructing your blog. Many people than ever before are using their smartphone to browse the web. When they cannot accessibility your blog or maybe it can?t be viewed very well on their phone, they will certainly likely keep away from your site. That can price you a lot of business.

In order to be proficient at la web design make sure that you find out just as much info from various folks as possible. You should do this which means you are different in a number of regions and can easily work with a site for any sort for pretty much anybody.

Make use of a website road map on your own web site. A website does 2 things. First, it makes your internet site easier for website visitors to fully understand. They can determine what they are searching for, and so they will see what you need to offer on one effortless road map. Secondly, a website road map is great for search engine optimization, or SEO. It easier for the major search engines to locate and ?crawl? your blog.

Process based usability assessments are a good way to ascertain how powerful the design of your site is. On the whole, the goal of the duties is always to identify some good information or performance that is buried within your internet site. When your website is very well developed, the person should have no trouble completing the job. Conversely, when it is not, the task can give you some insight about which regions of your internet site could use development.

When designing your web site, you need to employ cascading style sheets, or CSS. These design and style sheets could be applied to every single page on your internet site, and can be sure that the consumer expertise is consistent through the entire internet site. They are also efficient for producing swift design and style alterations to your site due to the fact that you just only have to modify the style sheet as opposed to creating adjustments on every website.

A terrific tip for those website makers is to see the website that you will be establishing subjectively. Place yourself from the footwear of any of your future visitors and visualize what you would like to see on the site and just how you would like to apply it.

View exactly how much scrolling is essential to navigate through your internet site. Limit the quantity of horizontal scrolling which needs to be accomplished. It is best to get rid of it entirely. Many visitors will receive placed off by the need to scroll horizontally and vertically to view the information that you have on your site.

Make written text simple to prepared by using shades that contrast or backgrounds that are super easy to read written text on. Once your text is harder to read as the history or written text shade generates eye stress or portions of written text that happen to be unreadable, website site visitors are more unlikely that to keep around.

Once you begin to learn about web site design, you can expect to quickly learn to observe how every little thing matches together with each other like bits of a puzzle. Naturally, you need the parts laid out to suit your needs, and that?s exactly where these guidelines may be found in.

It?s not going to be a straightforward trip from beginner to design skilled. Actually, you?ll probably clutter up with a couple of unique aspects of webdesign. But provided that you can utilize the details you have discovered throughout this article, you will start to find out what website design involves and how you can build a wonderful site that may bring in buyers.

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Electric Food Tricks Your Taste Buds [Video]

In an experiment conducted at the Computer Human Interaction conference, in Austin, Texas, a group of researches added electricity to different foods and beverages, to see how the added charge might manipulate the food's flavor. More »

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Santorum endorses Romney (Powerlineblog)

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Advanced Needle Threading (talking-points-memo)

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European Space Agency to explore Jupiter's moons (+video)

The ESA has given the go-ahead for a solar-powered space probe that will examine the icy Jovian moons of Ganymede and Europa, along with Jupiter's upper atmosphere.?

The European Space Agency has given the go-ahead for an exciting mission to explore the icy moons of Jupiter, as well as the giant planet itself.

Skip to next paragraph This movie shows Ganymede, Jupiter's largest moon, as it ducks behind the giant planet. Astronomers combined a series of images taken with the Wide Field Planetary Camera 2 aboard NASA's Hubble Space Telescope to make the 18-second movie. The 540 movie frames were created from Hubble images taken over a two-hour period on April 9, 2007.

credit: NASA, ESA, E. Karkoschka (University of Arizona), and G. Bacon (STScI)

JUICE???JUpiter?ICy moons?Explorer ? will consist of a solar-powered spacecraft that will spend 3.5 years within the Jovian system, investigating Ganymede, Europa and the upper atmosphere of Jupiter. Anticipated to launch in June 2022, JUICE would arrive at Jupiter in early 2030.

As its name implies, JUICE?s main targets are Jupiter?s largest icy moons ? Ganymede and Europa ? which are thought to have liquid oceans concealed beneath their frozen surfaces.

The largest moon in the Solar System, Ganymede is also thought to have a molten iron core generating a magnetic field much like Earth?s. The internal heat from this core may help keep Ganymede?s underground ocean liquid, but the dynamics of how it all works are not quite understood.

JUICE will also study the ice-coated Europa, whose cueball-smooth surface lined with cracks and jumbled mounds of frozen material seem to be sure indicators of a subsurface ocean, although how deep and how extensive is might be are still unknown ? not to mention its composition and whether or not it could be hospitable to life.

?JUICE will give us better insight into how gas giants and their orbiting worlds form, and their potential for hosting life,? said Professor Alvaro Gim?nez Ca?ete, ESA?s Director of Science and Robotic Exploration.

The JUICE spacecraft was originally supposed to join a NASA mission dedicated to the investigation of Europa, but NASA deemed their proposed mission too costly and it was cancelled. According to Robert Pappalardo, study scientist for the Europa mission based at JPL,?NASA may still supply some instruments for the spacecraft ?assuming that the funding situation in the United States can bear it.?

JUICE will also capture images of Jupiter?s moon Callisto and search for aurorae in the gas giant?s upper atmosphere, as well as measure the planet?s powerful magnetic field. Once arriving in 2030, it will spend at least three years exploring the Jovian worlds.

Read more in today?s news release from?Nature, and stay tuned to ESA?s JUICE mission page?here.

Jason Major is a graphic designer living in Dallas, Texas. He writes about astronomy and space exploration on Universe Today and also on his blog?Lights In The Dark, Discovery News and National Geographic News.

Connect me on?Facebook?|?Twitter?|?Google +?|?Website

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