Video platform provider Kaltura might pitch itself as providing an open-source video distribution offering, which would allow anyone to build their own enterprise video site for free. But increasingly, it's winning the business of big paying customers, who are choosing its software and using additional paid features -- which is how Kaltura makes its money. The latest to do so is Groupon, which has chosen Kaltura for an enterprise video portal. Surprisingly enough, Groupon isn't using Kaltura for customer-facing marketing videos: Instead it's decided to build an internal video platform to be used for communications with its employees. That includes more than 12,000 workers throughout various field offices, which is kind of a monumental task for an organization. Instead of relying on company-wide emails, Groupon has decided to handle internal communications with video.
Wednesday, June 27, 2012
Online Video Platform Provider Kaltura Nabs Groupon Deal, Also Announces European Expansion
Video platform provider Kaltura might pitch itself as providing an open-source video distribution offering, which would allow anyone to build their own enterprise video site for free. But increasingly, it's winning the business of big paying customers, who are choosing its software and using additional paid features -- which is how Kaltura makes its money. The latest to do so is Groupon, which has chosen Kaltura for an enterprise video portal. Surprisingly enough, Groupon isn't using Kaltura for customer-facing marketing videos: Instead it's decided to build an internal video platform to be used for communications with its employees. That includes more than 12,000 workers throughout various field offices, which is kind of a monumental task for an organization. Instead of relying on company-wide emails, Groupon has decided to handle internal communications with video.
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